"In another study, three weeks of Saturday morning toy commercials were analyzed. Results found that:
50% of the commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referenced appearance.
Boys acted aggressively in 50% of the commercials aimed at them, while none of the girls behaved aggressively.
With regard to work roles, no boys had unpaid labor roles, and girls were mainly shown in traditional female jobs or roles of unpaid labor (Sobieraj, 1996). "

I found these statistics at: http://www.mediafamily.org/facts/facts_mediaeffect.shtml.

I just posted these statistics, though the article had many interesting facts, so I would suggest looking at it, because it related to the research project I was doing. It was interesting to me because it soley deals with saturday morning cartoons, so the advertisements are targeted towards younger children. It is crazy how early these gender stereotypes and roles start! Who are making these? Are they thinking about their sons/daughters while they are? I guess it benefits them in some way, but still, I think it is crazy. I also do not know how they are showing little girls in domestic roles. Oh wait, I as I was writing that I remembered the presentation with the girl commercial where she was singing about how she loved to bake and do laundry. I think that I will definately be more aware of these things from now on (and I already am...my friends are always dealing with me pointing out these things to them...i.e. at our physics officer elections the only people nominated for secretary were females...and I pointed it out to a few ppl.).